Case Studies

Diktamen – Working With Bidding Ltd for the First Time

Client: Diktamen

Sector: Digital Dictation Software

Project Category: Full Bid Writing and Management

The Challenge
Breaking into the UK healthcare market was a bold move for Diktamen, a leading provider of voice-recognition solutions. Their first major step? Securing a spot on a leading NHS Shared Business Services (SBS) framework. But with no prior experience in UK bids, the stakes were high—and the pressure to succeed was even higher.

Why They Chose Bidding Limited
Diktamen’s decision to work with Bidding Limited came after a LinkedIn recommendation. As their Healthcare Sales Director explained:

“It was initially through recommendation via LinkedIn; however, when I first met with Rob Barraclough, I knew Bidding Limited were the company to go with. Rob explained the process excellently—how working with Bidding would be and how they would guide us through the process with a senior bid manager being appointed and taking control. I was impressed by Rob’s knowledge of the framework we were applying for and his suggestions.”

How Bidding Limited Helped
Bidding Limited’s team worked closely with Diktamen to break down the complexities of the NHS SBS framework (the NHS never do make it simple…!).

Their collaborative and structured approach reassured the Diktamen team at every step.

“First and foremost, an excellent team. Josh, Emma, and Sam were extremely knowledgeable of the tender process and understood what the requirements were and how the questions should be answered. Josh particularly had a very reassuring persona, which was of great comfort to myself and the team. Despite a tight deadline, we always felt it would be met with the responsiveness, knowledge, and professionalism of the team.”

A highlight of the process was the initial workshop, where the tender was deconstructed into PowerPoint slides for group discussion. The Sales Director shared:

“We were particularly impressed with the first workshop, where the whole tender was put into PowerPoint and each section was discussed as a group. Additionally, the answering of questions and tidying up of our responses was invaluable.”

Diktamen by numbers

1
This was Diktamen's first bid with a bid consultancy.
150
Million pound award value on the NHS SBS Digital Dictation framework.
2
Year framework agreement.
86%
Bidding Ltd's overall win rate.

What Diktamen Learned
This process taught Diktamen a vital lesson:

“If you are uncertain, you need to engage with experts.”

Final Takeaway

Diktamen’s experience highlights the power of partnering with true experts. Bidding Limited doesn’t just help clients navigate bids—they empower them to win.

“Being reassured that the process would be led and managed by experts. We never felt any reason to doubt the process once Bidding Limited were engaged. The organisational skill, structure, and responsiveness worked so really well.”

 

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"Being reassured that the process would be led and managed by experts. We never felt any reason to doubt the process once Bidding Limited were engaged. The organizational skill, structure, and responsiveness worked so really well."

John Evans - Business Development Director