Case Studies

International HealthTech Organisation

Client: International IT Organisation

Healthcare Sector: HealthTech/IT

Project Category: BidVault Enterprise

About the client…

Our client, a leading international provider of digital clinical solutions – turned to us for guidance and help during a critical period of bidding following a run of critical bid losses. Over the past 18 months, we’ve partnered closely to help them to secure NHS contracts totalling over £400 million.

As a global player, our client needed assurance in quality, consistency, and capacity during a crucial phase of growth across the UK. Despite their impressive track record, they knew that an outsourced partner with bidding specialisms and a keen understanding of digital/tech tendering was the only way to go. With a parent company ranked among the UK Government’s top 40 suppliers, specialising in IT hardware and software solutions, they knew that they had the products and services to win, but they needed to submit the bids to match.

The client – like most larger organisations – had difficulty internally when pulling together product, implementation, marketing and sales teams, with no central resources taking responsibility for overall bid quality. Given that they were facing a significant upcoming pipeline due to an NHS initiative to replace and implement new EPR software across all ICBs over a period of 24 months, they knew that action was needed. Bidding Limited was appointed on a recurring 12 month agreement to provide services across bid strategy, writing, review and more for a single monthly fee.

 

The solution…

After a rigorous selection process, the client chose Bidding Limited’s BidVault Enterprise solution to support them through the next phase of bidding. As a BidVault Enterprise client, they gained access to a dedicated team of APMP-certified bid professionals focused solely on their needs.

We implemented our AI-powered bid writing process, leveraging our exclusive partnership with AutoGenAI. This allowed us to rapidly generate high-quality draft responses, freeing up more time for strategic planning, storyboarding, and refinement. Our process shifted the focus, allowing 80% of the timeline to be spent on planning, storyboarding, and reviewing, rather than writing initial drafts.

We also created and managed a tailored bid library for our client, using our dynamic Library Management approach. This allowed for real-time integration of new case studies, CVs, and product information from the client’s various teams. By breaking down traditional silos, we ensured that the most current and relevant information was always available for bids.

Combining this bespoke bid repository with BidVault—our proprietary content library containing 200,000 words of model bid responses, government papers, and industry documents—gave our client a significant competitive edge. Our team of curators regularly updated this content, ensuring access to the latest NHS initiatives, Social Value insights, and more.

With our BidVault Enterprise solution, the client is now equipped to navigate the NHS bidding process confidently. They have a dedicated team, cutting-edge AI technology, and access to continuously updated bid resources at their fingertips, all without the need for ongoing costs or internal training investment. This comprehensive support has positioned them to continue to pursue larger opportunities and enhance their competitive standing in the NHS.

What the client says…

As a major enterprise, our client had always grappled with the challenges inherent in coordinating bid writing efforts across different teams. Their Sales Director highlighted the transformative impact of our dedicated team, which seamlessly united internal specialists to craft succinct, compelling, and ultimately successful responses.

“The team’s responsiveness and adaptability have garnered praise from various SMEs and executives involved in numerous proposals over the past 18 months. We now possess a repository of top-tier responses and templates, empowering us to consistently deliver exceptional proposals.”

“Your unwavering dedication to guiding our teams in crafting comprehensive, strategic, and tailored proposals has played a pivotal role in securing new opportunities for us.”

"I want to take a moment to convey our appreciation for the outstanding support and service you and the team (past and present) have provided throughout our partnership."

Sales Director - International IT Organisation