Case Studies

International HealthTech Organisation

Client: International IT Organisation

Healthcare Sector: HealthTech/IT

Project Category: Enterprise Bid Services Subscription

About the client…

In the difficult world of NHS procurement, our client – a leading provider of digital clinical solutions – turned to us for guidance and help during a critical period of bidding. Since then, over the past 18 months, we’ve partnered closely to secure NHS contracts totalling over £400 million.

As a global player, our client needed assurance in quality, consistency, and capacity during a crucial phase of growth across the UK. Despite their impressive track record, they knew that an outsourced partner with NHS specialisms and a keen understanding of health-tech was the only way to go. With a parent company ranked among the UK Government’s top 40 suppliers, specialising in IT hardware and software solutions, they knew that they had the products and services to win, but they needed the bids to match given the very competitive tenders that they were looking to win.

The client – like most larger organisations – had some difficulty internally when pulling together Subject Matter Experts and sales teams, with no central team holding responsibility for overall bid quality. Given that they were facing a significant upcoming pipeline due to an NHS initiative to replace and implement new digital tools across all ICBs over a period of 24 months, they knew that action was needed. Bidding Limited was appointed on a recurring 12 month agreement to provide services across bid strategy, writing, review and more for a single monthly fee.


The solution…

After a rigorous selection process, they chose Bidding Limited to support them through the next phase of bidding. As an Enterprise BSS client, they gained access to a dedicated team of bid professionals focused solely on their needs. No worries about capacity issues or competing priorities—just expert guidance on bid strategy, writing, and reviews whenever they needed it.

We also created and managed a tailored bid library for our client, using cutting-edge digital solutions. This allowed us to keep their data up to date in real time, ensuring they always had access to the latest information.

Combining this bespoke bid repository with BidVault—our proprietary content library curated by our expert team—gave our client a competitive edge. BidVault houses the latest government legislation updates, NHS initiatives, Social Value insights, and more, providing invaluable support for each bidding opportunity.

With our support, our client is equipped to navigate the NHS bidding process confidently, knowing they have a dedicated team and access to the latest bid resources at their fingertips.

What the client says…

As a major enterprise, our client had always grappled with the challenges inherent in coordinating bid writing efforts across different teams. Their Sales Director highlighted the transformative impact of our dedicated team, which seamlessly united internal specialists to craft succinct, compelling, and ultimately successful responses.

“The team’s responsiveness and adaptability have garnered praise from various SMEs and executives involved in numerous proposals over the past 18 months. We now possess a repository of top-tier responses and templates, empowering us to consistently deliver exceptional proposals.”

“Your unwavering dedication to guiding our teams in crafting comprehensive, strategic, and tailored proposals has played a pivotal role in securing new opportunities for us.”

"I want to take a moment to convey our appreciation for the outstanding support and service you and the team (past and present) have provided throughout our partnership."

Sales Director - International IT Organisation