18 June 2025

Why Tender Reviews Are Crucial Before Submission

When it comes to public sector bids, you’ve invested significant time, effort, and resource into crafting a compelling response. But before you hit “submit,” there’s one critical step that can make the difference between a winning bid and a near miss: the tender review.

A thorough, final review is more than a box-ticking exercise. It’s a vital quality assurance step that helps ensure your bid is not only compliant but compelling. Here’s why it’s so important — and what you should be looking for when reviewing your next bid.

  1. A Fresh Set of Eyes Can Spot What You’ve Missed

After days (or weeks) immersed in a bid, it becomes incredibly difficult to spot small mistakes, inconsistencies, or unclear language. That’s why involving someone who hasn’t worked directly on the bid itself is so valuable. An external reviewer can bring a fresh, objective perspective, quickly identifying areas that might confuse evaluators or weaken your value proposition.

Ideally, this person should have experience with bid writing or evaluating tenders — someone who understands what good looks like from both a compliance and storytelling perspective.

However, it’s also good to get someone within your business who is nothing to do with bids to review your bid as at the end of the day, it’s being marked by procurement who will also likely not have the technical understanding of the bid they’re evaluating.

  1. It’s Not Just About Completeness — It’s About Clarity and Tone

Most teams know to check whether the bid is “complete,” but that’s only part of the picture. A strong review should go beyond confirming that all sections are filled in.

Remember, evaluators are human and are experts in procurement, not experts in what the tender is for. Bids that read well, feel cohesive, and speak directly to the needs of the buyer stand out far more than those that are simply functional. Ask yourself, would someone who doesn’t know our business or industry know what this means?

  1. Are All Required Documents and Attachments Included?

This may sound basic, but it’s a common pitfall. Even the strongest written submission can be undermined by a missing policy, an unsigned form, or an incorrectly formatted attachment.

A final checklist review of all required documents is essential:

Mistakes here can be grounds for automatic disqualification — and they’re completely avoidable. Remember, if it’s not submitted in the bid then it can’t be assessed and marked. Even if all your accreditations are on your website, in your email footer or have already been submitted to the buyer through previous relationships, they can’t be scored if they’re not included.

Final Thoughts

Tender reviews shouldn’t be rushed or treated as a final admin task. They’re an opportunity to refine and elevate your submission. By bringing in an external reviewer, scrutinising not just what’s included but how it’s written, and carefully checking every required document, you give your bid the best possible chance of success. Download our Free Tender Submission Checklist to use as part of your pre-submission review process.

At Virtual Bid Team, we often support clients at this critical final stage — offering fresh eyes, sector expertise, and a sharp focus on both compliance and quality. If you’re preparing a submission and want to be sure it hits the mark, check out our Bid Review Service or get in touch for a review that adds real value.