Bid Planning and Strategy

Bid strategy, competitor analysis and pre-engagement.

Our experienced team, with their unrivalled mix of bidding and industry expertise, can help significantly improve your chances of success with our bid planning and strategy services.

Whether you have a specific strategic bid that you need to win, or you’re looking to enter a new sector or territory, our leading team of Bid Directors can help you map out the competitive landscape and better understand buyer requirements, as well as reviewing and restructuring your internal bid function.


Proof of our success

Repeat customers
Client win rate
Bids worked on each year
Sectors written for in 7 years

Bid Planning & Strategy

We’ve helped large NHS Trusts, international software companies and leading facilities management firms to develop winning bid strategies – both on one off bids, and across their entire operation. We offer Competitor Analysis, Capture Planning, Gap Analysis, Solution Design, Bid/No-Bid Workshops, and Training/Development on everything from bid writing through to bid strategy. You can read more about each of these services below.


With our Competitor Analysis work, we will gather intelligence about your competitors strengths, weaknesses, financial standing, strategic positioning, or any existing affiliations. This data is used in your arsenal to establish your winning themes, spotlighting the unique advantages your organisation can bring to the buyer. 

Helping you drill down into the opportunity, examine your preparedness, explore your competitors and discuss your financial approach using a combination of tools and workshops. Our detailed report will enable you to make informed decisions about the next stage of the bidding process.

Helping you identify strengths and analyse gaps against our extensive experience of optimising responses to tender specifications and buyer scoring matrices. This process empowers you with a plan of action to develop your business before you undertake your next bid.

With our breadth of experience, technical expertise and the subject matter experts in our team we can support you to illustrate, iterate and refine your service/delivery models and overall solution design to give you the best chance of success in your bid.

Based on our experience and success of working in and building bid teams that have secured over £30bn in contract wins, we can support your team to develop and improve your bidding skills – from writing through to strategy. From specific training on the bid and tender process through to full review and restructure of bidding processes – we can help.

With our expertise and range of bid readiness planning activities, we can help you decide whether you’re ready to bid for a contract and inform your bid no-bid decision making.

"The Capture Planning work helped us really understand the opportunity that we were looking to bid for - and gave us a real advantage once the bid was released."

We’d love to hear from you

Get in touch today to discuss how we can support you on your next opportunity.